Project Overview
Crafting High-Demand Sales Solutions with Innovation
Atmos is a global streetwear icon known for its lightning-fast, limited-edition sneaker releases. What started as a vintage boutique in Tokyo has become a cultural powerhouse, launching 200+ exclusive drops annually across multiple regions and platforms. But as demand soared, so did the pressure, from bots gaming the system to platforms buckling under traffic spikes.
Atmos turned to HALO to reimagine the drop experience. The result was DigiLine: a full-stack release engine purpose-built for speed, security, and scalability — capable of processing over 1 million entries in a single 24-hour window, without compromising the hype or the heat.
The Challenge
Hype is Easy. Fairness at Scale Is Hard.
Atmos needed more than a raffle tool — they needed a platform that could sustain cultural momentum and technical performance. Atmos needed a long-term solution that could:
Drops still had to feel electric, but the experience also had to be stable, transparent, and seamless.
The Process
Designing DigiLine: Where Scarcity Meets Scale
We partnered with Atmos to design, build, and launch DigiLine, a modular drop platform that powers raffles, purchase reservations, giveaways, and more, all with enterprise-grade performance and editorial flexibility.
Modular Templates for Rapid Deployment
CMS-ready components with branded flexibility
Pre-built layouts for raffles, reservations, and giveaways
Mobile-first design for a global audience
Real-Time Dashboards & Admin Control
Live entry validation and winner selection
Performance monitoring and fraud detection
Built-in inventory, payment, and shipping logic
Proof of Humanity with ClickPic
We replaced CAPTCHA with ClickPic, a mobile verification layer that uses image-based challenges to filter bots.
Friction-free, brand-aligned UX
Automatic duplicate blocking and fraud flagging
Higher user trust and engagement
Predictive Personalization
Eligibility rules driven by behavior and loyalty data
Forecast models that anticipate surges and optimize capacity
Personalized reminders that boost re-engagement
The Solution
A High-Velocity, High-Fidelity Release Platform
DigiLine now powers Atmos’s most coveted launches, pairing rock-solid infrastructure with an experience fans love.
1M+ entries processed in 24 hours
200K+ concurrent entries per hour
200+ limited releases each year
Streamlined checkout
Device-level assurance
Robust admin tools
Zero downtime
No failures
Consistent UX
Higher conversion
Transparent fairness
Faster setup and review
The Results
It scales effortlessly, keeps bad actors out, and turns every launch into a smooth, buzz-worthy event.
