Project Overview
From Frictionless Registration to Brand-Powered Finish Lines
Spartan Race is the world’s largest endurance race series, hosting thousands of events across the globe that push athletes and operational infrastructure to the limit. But behind the scenes, fragmented tech, disconnected branding, unreliable event-day systems, and siloed data made it difficult to scale.
Spartan needed more than a system upgrade. They needed a full-stack transformation. HALO stepped in to overhaul the digital experience: from rebranding to registration, BI dashboards to remote event tech, modernizing every touchpoint for performance, scale, and brand power. The result? A streamlined, ownable platform that’s as resilient and high-performing as the athletes it supports.
The Challenges
Outgrown Systems. Fractured Journeys. Limited Control.
Spartan’s legacy infrastructure couldn’t keep pace with the brand’s explosive growth. Their registration experience relied on third-party platforms with no design flexibility, fractured user data, and complex financial dependencies. Race-day operations struggled with connectivity and scale, while business teams lacked visibility into performance metrics. Spartan needed to reclaim control of the digital experience end-to-end:
White-labeled registration system with unified UX and brand presence
Real-time BI dashboards to align marketing, ops, and finance
Faster, more flexible checkout — including “Buy Now, Pay Later”
Full ownership of customer data and revenue streams
Offline-ready systems for remote event sites
Event-day sponsor activations that were shareable, measurable, and memorable
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
The Process
Rebuilding Spartan’s Digital Core Across the Entire Athlete Lifecycle
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
A Smarter Registration Engine
HALO partnered with TicketSocket to launch a fully white-labeled registration system tailored to Spartan’s brand and operational needs. We introduced multi-step registration, express checkout, SSO, and saved payment methods — all designed to reduce friction and increase conversions. Klarna and Sezzle integrations made registration more accessible by spreading out payments, expanding reach without compromising revenue.
High-Impact Brand Activations
In partnership with Panasonic, we developed interactive on-site experiences that bridged brand and athlete moments. A self-serve camera kiosk showcased Panasonic’s latest mirrorless model through touchscreen engagement. Meanwhile, a 360° slow-motion camera booth (powered by Panasonic’s POV tech) generated over 2,000 shares per event, with single activations reaching up to 2 million people via social.
Race-Day Tech Built for the Terrain
We developed an airline-style race-day kiosk app, purpose-built for Spartan’s environment: fast-moving crowds, rugged conditions, and spotty connectivity. Athletes could check in, upgrade, and activate RFID tags through a touchscreen kiosk, even in remote areas. Once reconnected, data synced seamlessly across the back office platforms.
Real-Time Business Intelligence
To unify siloed data and create better alignment across teams, we developed a bespoke BI dashboard. This system centralized key performance data, from sales and registration trends to customer service interactions, offering Spartan a “single source of truth” to guide strategy, forecasting, and on-the-ground decisions.
The Results
From Click to Check-In, Everything Just Works
From Click to Check-In, Everything Just Works
Spartan's unified BI dashboard aligns marketing, ops, and finance on a scalable, future-ready platform, ready to power Spartan’s next chapter.
100%
100%
White-Labeled Registration Experience: Own the brand, the data, and the transaction flow
+13%
+13%
Checkout Conversions: UX improvements and BNPL integration drove measurable lift
10,000+
10,000+
Offline Check-Ins Daily: Event tech that performs under pressure
2M+
2M+
Impressions per event through the Panasonic brand activation campaign
