Project Overview
A World Cup Platform, Engineered for Millions
FIBA, the global governing body for basketball, oversees international competitions across 213 national federations. For the 2023 Basketball World Cup, hosted jointly by the Philippines, Japan, and Indonesia, the stakes were high: multiple countries, five major venues, millions of fans — and no unified system to manage the ticketing and fan journey.
FIBA needed a global fan engagement engine that could unify nations, retain the brand, and deliver seamless event experiences under pressure. Together with our partners at TicketSocket, HALO led the product strategy, UX, and development of a centralized, white-labeled platform built to withstand global scale and the legal, financial, and cultural complexity of three host nations. From regulatory compliance to checkout flow to branded micro-moments, every detail was crafted to deliver a seamless experience across borders.
The platform we built for FIBA was also used in the Summer Olympics as well as major bowl games.
The Challenge
How do you ticket a World Cup across three countries?
Past tournaments relied on local vendors in each host nation, leading to broken buying journeys, fragmented fan experiences, and inconsistent brand execution. FIBA had no visibility into its audience, no control over revenue, and no unified system to support global scale. They needed sovereignty across the full lifecycle - commerce, engagement, and brand. Key issues included:
Disjointed Infrastructure: Fragmented systems across five venues in three countries made operations brittle and inconsistent.
Outdated Workflows: Reliance on physical ticketing limited pre-sales, slowed operations, and introduced friction.
No Audience Visibility: Lack of a first-party data pipeline left FIBA blind to buyer behavior and post-event re-marketing opportunities.
Inconsistent Brand Execution: Without a centralized UX or design system, the fan experience varied dramatically between markets.
The Process
Built for scale. Customized for culture. Designed for fans.
We engineered a fully white-labeled, multi-venue ticketing platform built from scratch to be both robust and flexible. Here’s how:
The Solution
A white-labeled, fan-first ticketing platform purpose-built for major international events.
We delivered a centralized, flexible system that gave FIBA full control, from branding to buyer data, while meeting the unique demands of each host nation.
Full brand ownership with flexible localization for language, UX, and visual identity
Modular Ul support for seated, timed-entry, and general admission formats
Mobile-optimized flows with custom seat maps, presale tiers, and fraud prevention baked in
Centralized operations dashboard with real-time inventory tracking and sales attribution
Per-country compliance with payment gateways, data privacy laws, and KYC requirements
The most followed FIBA Basketball World Cup ever
1 platform, 5 venues, 3 nations
Fully localized checkout: currencies, languages, taxes
90% of buyers opted into demographic data capture
First-party data ownership for fan CRM and sponsorship value
Testimonial
