Levitate Brand
New England
Halo partnered with Levitate to evolve and unify its growing digital ecosystem. From launching a Shopify-powered e-commerce experience to designing a suite of WordPress sites for music, camps, and events, we’ve helped create a consistently branded journey across every touchpoint. As Levitate approached its 20th anniversary, our phased approach focused first on strengthening identity and cross-property alignment, ensuring every site reflected the ethos of this lifestyle brand. At the same time, we laid the foundation for future growth through thoughtful content strategy and technology enhancements that drive sales, deepen engagement, and unlock new sponsorship and loyalty opportunities.
With fragmented platforms and inconsistent storytelling across its flagship, festival, and retail sites, Levitate’s digital ecosystem had outgrown itself. Audiences were experiencing disjointed journeys, and the backend workflows weren’t built for scale. The challenge was twofold:
Unify the brand experience across Shopify and WordPress environments while retaining the distinct personality of each property
Lay the foundation for long-term growth through improved performance, editorial planning, and flexible, scalable tech
At the same time, Levitate was gearing up for its 20th anniversary — a milestone that called for a fresh expression of the brand. We needed to streamline the shopping experience, reflect a refreshed brand vibe, and deliver a final product the team could manage in-house, with a CMS tailored to their vision.
The Challenge
Evolving the vibe, amping the ride.
The Process
Shred the old,
build the new.
Levitate’s digital brand overhaul started with deep discovery and grew into a cross-platform transformation, spanning strategy, design, full-stack development, content, and analytics. Our collaborative approach ensured every decision reinforced the brand and supported future scale.
Brand & UX Strategy
We kicked off with a full audit of Levitate's ecosystem, reviewing customer behavior and mapping journeys across properties:
Defined a unified brand identity and digital voice
Developed a modular design system to scale across multiple properties
Built a flexible content and navigation system to simplify discovery
Design & Development
With the blueprint in place, we rebuilt every touchpoint, creating a seamless, on-brand experience across platforms:
Customized Shopify and WordPress templates for main site, festival pages, and venue hubs
Built responsive components and Ul kits
Reinforced brand integrity through consistent styling, typography, and interactions
Content & Media
To bring the brand to life, we helped produce visual and editorial content across channels:
Product and event copywriting tailored to audience behavior
Redesigned content marketing templates with tone-perfect, modular storytelling
Provided content ideation to bring web properties to life
Analytics
From day one, we embedded data strategy into every touchpoint:
Laid groundwork for ongoing SEO and analytics integrations
Benchmarked site performance to guide future phases
Enabled insights-driven decisions for merchandising, re-marketing, and loyalty
The Solution
A seamless, branded experience for a culture-driven brand
The Impact
Evolving the vibe, amping the ride.
The Extras
How to Levitate
blog style.
We revamped Levitate’s blog to align seamlessly with the unified aesthetic of their other websites, ensuring a consistent visual identity across all platforms. The redesigned blog features an image-heavy layout, with vibrant photos driving reader engagement and drawing attention to the articles. To enhance navigation, we introduced intuitive categories—Levitate, Create, Adventure, Music, Kids Zone, and Collaborations—allowing users to easily explore content, with the Collaborations category specifically highlighting apparel and product partnerships. This cohesive and user-friendly design elevates the blog’s storytelling, making it a compelling extension of Levitate’s brand.
