Subtle black and white background image, with a Republic Records flag flying over the Empire State Building
Subtle black and white background image, with a Republic Records flag flying over the Empire State Building
Screenshot of the Republic Records website
Screenshot of the Republic Records website
Screenshot of the Republic Records website
Project Overview

Streamlining bespoke sneaker production with tech-forward workflows

Garrixon is a boutique footwear manufacturer pushing the boundaries of made-to-order sneakers. As demand for their custom, high-end products surged, they needed a digital solution that could keep pace — one that offered operational visibility, design collaboration, and production clarity all in one place. Halo partnered with Garrixon to design and develop SneakerBuilder: a robust internal platform that tracks every step of the production lifecycle from lead capture to final shipment. Built for flexibility, collaboration, and growth, the platform gives teams the tools they need to manage orders efficiently while delivering a premium client experience.

Project Overview

Turning handcrafted complexity into scalable production clarity

Garrixon’s handcrafted approach to footwear came with a complex, high-touch process — but their systems hadn’t evolved with their scale. They lacked visibility into production timelines, design status, and order progress. Their workflows spanned spreadsheets, email threads, and fragmented tools, making it difficult to forecast, fulfill, and scale reliably. Without a centralized platform, client communication suffered and internal teams struggled to stay in sync.

The Process

Bringing Clarity to Bespoke Production

We partnered with Garrixon to design and build SneakerBuilder — a custom internal platform that brings clarity to their bespoke sneaker operations while preserving the creative cadence of a handcrafted studio.

End-to-End Process Mapping
  • Mapped workflows from sales through delivery

  • Identified key areas for digitization and visibility

  • Modeled the platform around Garrixon’s real business logic

Status Tracking Across the Lifecycle
  • Customer status: lead → closed sale

  • Sneaker status: sketch → production

  • Order status: signature → final payment

Dedicated Interface Views
  • Table view for structured client and sneaker metadata

  • Timeline view for production steps and delays

  • Design presentation tool for materials, approvals, and client communication

Scalable and Integrated Foundation
  • Built with scalability in mind from the start

  • Direct CRM integration with future ERP and logistics readiness

  • Real-time tracking of materials and orders across all active work

The Results

Centralized source of truth for sneaker lifecycle tracking

  • Streamlined internal operations across sales, design, and fulfillment

  • Reduced production delays through timeline visibility and real-time updates

  • Enhanced client experience via visual approvals and collaborative tools

  • Future-ready platform, prepped for ERP and material logistics integrations

The Extras

Premium operations for a premium brand

  • External integrations ready: Built to accommodate material shipment data and backward-compatible with CRM systems

  • Improved forecasting: Timelines and data visualizations help teams plan smarter and anticipate delays

  • Premium experience for a premium product: Every touchpoint, from internal ops to client interaction, mirrors the high standards of Garrixon’s brand